![](https://freight.cargo.site/t/original/i/39fb639ae9230f5fd274e9ab4bdfffa7e10ee006e6741121c9dbd50f01b5f39e/Screen-Shot-2022-07-04-at-6.43.57-PM.png)
YouTube Shorts Drive-Thru
In collaboration with YouTube’s creative team and artists, I had the amazing opportunity to design a campaign to promote the launch of YouTube Shorts. With the help of bespoke experience agency MAS, who produced everything from the physical Drive-Thru to all the actual snacks themselves, the designs came alive at VidCon 2022.
We partnered with 39 YouTube creators – with a combined reach of 500M followers – to create 18 unique custom snacks and stacks of exclusive trading cards.
These snacks and trading cards were up for grabs at the YouTube Shorts Drive-Thru activation at VidCon and website through individual Shorts challenges tied to each YouTube creator.
Alongside the Drive-Thru, we also collaborated with MrBeast and built a 40-foot tall gumball machine full of Feastable chocolate bars and many other big prizes.
Learn more
Creative Direction: Jack Colley, Thomas Manion
Art Direction & Design: Deborah Ho, Logan Kornhauser, Claudia Chagui
Design Lead: Kittaya Treseangrat
Design: Deborah Ho, Saint Urbain, Stephanie Falaschetti, Candy Brophy, Mathilde Vallée, Mat Voyce, Martina Galarza
Animation: Mat Voyce
Copywriting: Jack Colley, Lizzy Hopkinson, Emma Dou
Production: MAS Productions, James Richardson, Sierra Woods, Carli Rosenfield Event Photography: Emmitt Burk
Snacks Photography: Stephanie Gonot
Snacks Photography Art Direction: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
Prop Design: Liza Nelson
We partnered with 39 YouTube creators – with a combined reach of 500M followers – to create 18 unique custom snacks and stacks of exclusive trading cards.
These snacks and trading cards were up for grabs at the YouTube Shorts Drive-Thru activation at VidCon and website through individual Shorts challenges tied to each YouTube creator.
Alongside the Drive-Thru, we also collaborated with MrBeast and built a 40-foot tall gumball machine full of Feastable chocolate bars and many other big prizes.
Learn more
Creative Direction: Jack Colley, Thomas Manion
Art Direction & Design: Deborah Ho, Logan Kornhauser, Claudia Chagui
Design Lead: Kittaya Treseangrat
Design: Deborah Ho, Saint Urbain, Stephanie Falaschetti, Candy Brophy, Mathilde Vallée, Mat Voyce, Martina Galarza
Animation: Mat Voyce
Copywriting: Jack Colley, Lizzy Hopkinson, Emma Dou
Production: MAS Productions, James Richardson, Sierra Woods, Carli Rosenfield Event Photography: Emmitt Burk
Snacks Photography: Stephanie Gonot
Snacks Photography Art Direction: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
Prop Design: Liza Nelson
![](https://freight.cargo.site/t/original/i/72b47a12a9e57298024be8d38a6efa8d83c073311dad74530a76ea2dbefc7231/Screen-Shot-2022-07-04-at-7.01.21-PM.png)
![](https://freight.cargo.site/t/original/i/1b349558252da114e07ac1ad9e7e376a231cf14021abe77b348bb9ea21e8d69c/Vidcon_Portfolio.jpg)
![](https://freight.cargo.site/t/original/i/fc1aa3501b7eac0343010652faca9d6cadc06c18012ce33338651220664d91c5/Vidcon_Portfolio-03.jpg)
![](https://freight.cargo.site/t/original/i/61b71aa5c595a4e2d6d58fda7763a853044ace404a3a3a76202eaca9e09b1769/Screen-Shot-2022-07-04-at-6.44.49-PM.png)
![](https://freight.cargo.site/t/original/i/5aca740e05d484ae1aeddfe98175126927f73b3c46cade3960e88d975e8ca89e/Screen-Shot-2022-07-04-at-7.01.06-PM.png)
![](https://freight.cargo.site/t/original/i/45138778de81e075507f49d3ed6cad968967b74677079ca0e8d1bf14e963458f/Screen-Shot-2022-07-04-at-6.43.05-PM.png)
![](https://freight.cargo.site/t/original/i/288daa8cf64fd4d2a4c5b58c6b3dddc7d2037abf0fc2244c064f159ef847e786/Vidcon_Portfolio-07.jpg)
![](https://freight.cargo.site/t/original/i/e1e680a5a51d365bb5b9d786a645d603eeb74f5f5fd943400a6e901a38698781/L1320189.jpg)
![](https://freight.cargo.site/t/original/i/be6b21f2d1c318b5441d362e260f66409b673bd8f0cb63769b22b5d0401e93ae/Screen-Shot-2022-07-04-at-7.01.53-PM.png)
![](https://freight.cargo.site/t/original/i/d9f48c48b5b89a0a4d14350fa8dccb15082a5a8a521e2767f0fe2e7972be7092/L1330035.jpg)
![](https://freight.cargo.site/t/original/i/ca2b51fb5a85df604ad133dda9dd97cacaf7433cf4367d564a5812b819f4fbfa/Vidcon_Portfolio-16.jpg)
![](https://freight.cargo.site/t/original/i/a995eaec17eeb352b279a5a9c06ac40bc1271d90e139336f79049fd81de1841f/ezgif-1-e400e1af11.gif)
![](https://freight.cargo.site/t/original/i/283e58246a6734cdca249467cb0759764db52a7eb8cb6b953c8d16ff5cf6bf25/Vidcon_Portfolio-19.jpg)
![](https://freight.cargo.site/t/original/i/59863b41bd07eeff1c8545564d1f6bbf57e4378ab72c14d80a921de313c0d266/Vidcon_Portfolio-18.jpg)
![](https://freight.cargo.site/t/original/i/453e99e39b284f69b9cbbfb46482dedb3cc0c6f929ca0766c7a1a96e1eeced2b/Vidcon_Portfolio-20.jpg)
![](https://freight.cargo.site/t/original/i/1b1640cb86ec15444a6f11005ac76adf4d434b7f1f8f2ecb2c2ec07d6c6bedab/Vidcon_Portfolio-21.jpg)
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![](https://freight.cargo.site/t/original/i/ff5b928a4932a4f7b46087e14008af12bc549f662193ca1008fa77c5539958dd/YTS_Snack_Group.jpg)
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![](https://freight.cargo.site/t/original/i/849b40d0917f12cd6586de168d9b2751798e1c2186060f00e68be12624134664/YTS_Snack_InquisitorMaster.jpg)
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![](https://freight.cargo.site/t/original/i/cc32d08609f08bd8bb943e69a94ba10036fd20d0ebc9582a43db1092c66d7817/YTS_Snack_Dream.jpg)
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![](https://freight.cargo.site/t/original/i/2f4024217bc6415d459bf659b705f09fc78e8c3425ab227d065c7aae50ad8b5a/YTS_Snack_MilesMcKenna.jpg)
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![](https://freight.cargo.site/t/original/i/aed6337960862572348e8d457722e5a174f9f4027817dc04caa872a7597cd94a/YTS_Snack_TabithaSwatosh.jpg)
![](https://freight.cargo.site/t/original/i/60c30913db3598fe2e56dcd050831fab18a966d1baa8ad7c7d91bfa2f901a1c0/ezgif-1-0c63d2021d.gif)
![](https://freight.cargo.site/t/original/i/6f843d142df990643925538595a112d146927007ac6f3aa9b614fb58ee0b8da5/YTS_Snack_PatrickStarrr.jpg)
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![](https://freight.cargo.site/t/original/i/3f542cd3adf7e46df12648dd381bd6532add0e218497cf0119658875ed143fa1/YTS_Snack_ThatsAmazing.jpg)
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![](https://freight.cargo.site/t/original/i/50193d7cc2895b5b815d8b8b7fca25a078b08506bb31d63b11c01ccf14958af8/YTS_Snack_NessaBarrett_HighRes.jpg)
![](https://freight.cargo.site/t/original/i/9aa2735b010233c79df9b0c5c2f94c16010edd42596f8bb4c83b3606b12ac0a0/YTS_Snack_ValentineBros.jpg)
![](https://freight.cargo.site/t/original/i/8d101b931a1bf16467d8346b2b396216c14d6771218d229966e2728675366375/YTS_Snack_SaucySantana.jpg)
![](https://freight.cargo.site/t/original/i/a906992d8f1eb9162b046b4884bd660f5e878f6770beec8e1b9409a413eebe34/YTS_Snack_MacDoesIt.jpg)
![](https://freight.cargo.site/t/original/i/a75b8edf7cbc149378bb0aba66f1771e5e171e41beee7b37c7a6cf2524fe9428/YTS_Snack_EzeeNatalie.jpg)
![](https://freight.cargo.site/t/original/i/6509ea3b9fc180ddf2f7cb1df7b45ebe1e068f08e7fe7770fbecd57f1323581c/YTS_Snack_MikiRait.jpg)
![](https://freight.cargo.site/t/original/i/b7019717b24f4433e0b5684e8c897a9ef869f4b062f6c9b7a762fef86916f965/YTS_Snack_LouieCastro.jpg)
![](https://freight.cargo.site/t/original/i/9b8dea5e775f86a6b05cc0f0c5252173249e0400bfe16cd96856efcddeac2466/YTS_Snack_Larray.jpg)
![](https://freight.cargo.site/t/original/i/62ab87d1d250767f0c69e73fc4d4fd332f0643f552146865fc4cfa21cb50c0a7/YTS_Snack_NiaSioux.jpg)
![](https://freight.cargo.site/t/original/i/5cc59ddc1a5569a84de4255280b7fc6f80839912bfbae0ad11a3632c3f388354/YTS_Snack_SofieDossi.jpg)
![](https://freight.cargo.site/t/original/i/2a8170f75fc864d57aade4c75be12929976730edaef88c1b5b1d2fe49cb124df/YTS_Snack_KellyWakasa.jpg)
![](https://freight.cargo.site/t/original/i/15257bad99e3d3e2b2b264f90bcdebb0208f419a7af10467f9a6366f609f6146/Vidcon_SnackBrands-19.png)
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