YouTube Shorts Drive-Thru

In collaboration with YouTube’s creative team and artists, I had the amazing opportunity to design a campaign to promote the launch of YouTube Shorts. With the help of bespoke experience agency MAS, who produced everything from the physical Drive-Thru to all the actual snacks themselves, the designs came alive at VidCon 2022.

We partnered with 39 YouTube creators – with a combined reach of 500M followers – to create 18 unique custom snacks and stacks of exclusive trading cards.

These snacks and trading cards were up for grabs at the YouTube Shorts Drive-Thru activation at VidCon and website through individual Shorts challenges tied to each YouTube creator.

Alongside the Drive-Thru, we also collaborated with MrBeast and built a 40-foot tall gumball machine full of Feastable chocolate bars and many other big prizes.

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Creative Direction: Jack Colley, Thomas Manion
Art Direction & Design: Deborah Ho, Kittaya Treseangrat, Logan Kornhauser, Claudia Chagui
Design Leads: Jack Colley, Thomas Manion, Deborah Ho, Kittaya Treseangrat, Claudia Chagui
Design: Deborah Ho, Kittaya Treseangrat, Saint Urbain, Stephanie Falaschetti, Candy Brophy, Mathilde Vallée, Mat Voyce, Martina Galarza
Animation: Mat Voyce
Copywriting: Jack Colley, Lizzy Hopkinson, Emma Dou
Production: MAS Productions, James Richardson, Sierra Woods, Carli Rosenfield Event Photography: Emmitt Burk
Snacks Photography: Stephanie Gonot
Snacks Photography Art Direction: Kittaya Treseangrat, Jessica Marak, Logan Kornhauser, Jack Colley
Prop Design: Liza Nelson